The compound effect
More of the work is kept.
Together, HMB and creatine produced 25-46% more strength than creatine alone. HMB and vitamin D also helped women gain lean muscle over a year, while those taking nothing lost it.
Daily muscle + bone nutrition
Pouch
You’re doing the work.
But the muscle maths has changed.
For most of your life, muscle breakdown and rebuilding have stayed in balance. After menopause, that balance can shift.
Kept was built to help shift it back in your favour.
In balance
Rebuild = Breakdown
Over the years, protein and training have helped you build muscle, keeping pace with breakdown and often tipping the balance in your favour.
After 50
Breakdown > Rebuild
The breakdown side can accelerate. It’s the part protein and training do not directly address. Slow it, and more of what you build can stay yours.
Two roles. One purpose.
Nothing unnecessary.
Click any ingredient to read the science ↓
Muscle
Calcium HMB3,000mgSlows muscle breakdown
Creatine5,000mgBuilds & protects muscle
Vitamin D33,000 IUStrength + fewer falls
Magnesium300mgPowers muscle & bone
Bone
Vitamin K2180µgDirects calcium to bone
B12 + Folate50µg + 400µgLowers fracture risk
Calcium420mgWhat bone is built from
Vitamin C200mgBuilds collagen in bone
The compound effect
The muscle defence system
Keep the strength you build.
After menopause, oxidative stress accelerates and can wear muscle down. Vitamin C helps recycle glutathione. Creatine helps reduce the oxidative load. HMB helps slow the inflammatory signals linked to muscle breakdown.
The bone-density chain
Each one unlocks the next.
Bone health is about the whole chain, not a single ingredient. Magnesium turns Vitamin D on. Vitamin D enables calcium to be absorbed. K2 directs calcium into bones.
Calcium HMB.
The half nothing else covers.
HMB is a compound your body makes from protein. With age, you make less. Kept supplies it at the clinical dose shown to slow muscle breakdown - so more of the strength you build with protein and training stays with you.
The point isn’t muscle.
It’s what muscle lets you keep.
Keep more of the strength you build
Help slow breakdown and support the rebuild.
Build strength for everyday life
Support the strength behind everyday movement.
Keep your independence
The body you’ve built, kept for the decades ahead.
Keep doing what keeps you sane
Being outdoors. In the garden, out walking, on the bike.
Daily use
One scoop in your morning coffee.
One scoop in your morning coffee.
That’s it.
Kept simple. No taste. No texture. No chalky protein shakes. Just what you already do every morning, plus one scoop.
ImageThe whole system.
For less.
Bought separately
- Creatine
- Magnesium
- Vitamin D
Only part of what muscle and bone need.
£60+ / month
With Kept
The usual stack.Plus the other half that helps you keep more of the strength you build.
Right doses, right ratios. One daily scoop.
from £23 / month
The Kept Method.
In a 10-day complete bed-rest study, older adults taking HMB lost just 0.17kg of lean mass, compared with more than 2kg in the placebo group.
But Kept works best alongside training and after menopause, the right training changes. That’s why every subscription includes one guided system for post-menopausal muscle and bone.
- 1
Live Pilates with Roksana
A weekly live class for balance, core and control. Join live or catch up later.
- 2
Strength, mobility and bone-strengthening training
A structured plan for home or gym, built around post-menopausal bodies.
- 3
Every move shown
Recorded form breakdowns for every exercise: how to set up, move and adapt each one to your body safely.
- 4
Eat to keep muscle
Protein-anchored nutrition, keto and low carb options, built around how you already eat.
All included with every subscription. One system, in the right order.
Growing old is a privilege.
Growing frail isn’t the price.
We don’t believe in anti-ageing. No miracle drugs, no live-forever protocols.
Getting older is a gift. The question was never whether to age, but how.
Frailty isn’t healthy ageing. It’s what happens when the body stops getting what it needs. That drift isn’t inevitable. It’s a nutritional gap, and gaps can be closed.
Kept was built by a woman who refused to follow her mother.
ImageLaura Rudge, who runs her own dental practice, has always been the strong one in our family. The one everyone leans on. But she watched her own mother go the other way.
Eileen had been exactly that too. One of the first British women to go to university, raised three children largely alone, and yet you’d seemingly find her hiking a new mountain every other weekend.
Then a decade of decline. First the muscle. Then the falls. Then the fractures - until one put her in a bed she’s never left.
Laura began to fear she was seeing the first signs of the same decline in herself.
Together, Laura, her biochemist son and a handful of NHS GPs dug into the research and built the system she needed: the right doses, plus the few pieces that make the rest work better together.
It was only ever meant for Laura. Then friends started asking - turns out a lot of women had been quietly fighting the same thing.
Try Kept for 90 days.
Risk free.
If you don’t feel it’s for you, we’ll refund you in full. No bother. No questions asked.
A promise, kept.
We built Kept because people we love needed it. A real problem in our own family that nothing on the shelf fully solved.
If you’re buying this for a parent or someone close to you, we’ve included a quick-start guide in every order written for them - what it does and why it’s worth sticking with.
If you have any questions before ordering, reach out to me directly at benjamin@keptdaily.co.uk. I read every email.
Co-Founder